Sunday, July 18, 2010

Soundtrack to Success

Until recently, simply being familiar with a track before it was featured in an Apple commercial signified astute musical knowledge. Now, the days when that precious indie cred was determined by your familiarity with soundtracks to PC alternatives are long gone. Instead, your favorite-band-that-no-one-has-heard-of is taking on a national ad campaign for a product that doesn't include a glowing macintosh. Here are just a few recent examples...

Foals join the Entourage

Foals released Total Life Forever in May, and it wasn't long before HBO attached the album's first single "Spanish Sahara" to its Entourage previews. The eerie, melancholy track is strikingly similar to The Antler's "Wake." It gets a slow, somber start before surging toward a powerful bridge. Set against the hazy Los Angeles skyline, the boys brood as the song progresses. I'm no Entourage fan, but perhaps Adrian Grenier has a more ominous season ahead of him?

Check out the full track: Foals - "Spanish Sahara"

"Home" is wherever Edward Sharpe is playing
Alex Ebert's latest project, Edward Sharpe and the Magnetic Zeroes, is a drastic departure from Ima Robot. This carefree group of psychedelic folk rockers is reminiscent of Ken Kesey and the Merry Pranksters--if you transported them to the 2000s and gave them all iPhones. "Home," the break-out track from their 2009 release Up from Below, is a feel-good single that could've debuted at the Monterey Pop Festival. You know, back in the late 1960s when your parents were free spirits damning the man. The carefree whistling, up-beat drums and whimsically romantic lyrics make this song irresistible. No wonder it's been ubiquitous to recent commercials...

The Ill-fated Microsoft Kin...

The Cyrus Preview...

and....The latest edition of the Palm ....

You can bet Steve Jobs is kicking himself for missing the opportunity to use "Home" in the commercial for the iPad OS4.

Thursday, July 15, 2010

Couture Meets Rock 'n' Roll

The red lips at last week's Chanel show? According to the brand's global creative director of makeup, Peter Philips, they're a little bit couture and a little bit rock 'n' roll. In other words: Coco meets Courtney Love.
"Beautiful lip color, and nude eyes. It brings out the best in a women."

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